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für die Nutzung des „FRAMEN Brand Agent“ 1. Allgemeine Hinweise und Verantwortlicher Diese Datenschutzerklärung klärt Sie über die Art, den Umfang und Zweck der Verarbeitung von personenbezogenen Daten (nachfolgend kurz „Daten“) innerhalb unseres via WhatsApp angebotenen Dienstes „FRAMEN Brand Agent“ auf. Verantwortlicher im Sinne der Datenschutz-Grundverordnung (DSGVO): FRAMEN GmbH, Axel-Springer-Straße 65, 10888 Berlin, Deutschland E-Mail: privacy@framen.com 2. Nutzung über WhatsApp Da unser Dienst über die Plattform WhatsApp (Meta Platforms Ireland Ltd.) bereitgestellt wird, gelten zusätzlich die Datenschutzbestimmungen von WhatsApp. Wir haben keinen Einfluss darauf, welche Daten WhatsApp selbst erhebt. Daten, die wir von WhatsApp erhalten: Wenn Sie uns über WhatsApp kontaktieren, erhalten wir Zugriff auf: Ihre Telefonnummer (WhatsApp-ID). Ihren bei WhatsApp hinterlegten Nutzernamen. Inhalte Ihrer Nachrichten (Text, Bilder, Dokumente), die Sie an den Brand Agent senden. Metadaten der Kommunikation (Zeitpunkt, Empfangsbestätigung). Rechtsgrundlage: Art. 6 Abs. 1 lit. b DSGVO (Vertragserfüllung und vorvertragliche Anfragen). 3. Verarbeitung durch Künstliche Intelligenz (KI) Der Kern unseres Dienstes besteht in der Verarbeitung Ihrer Eingaben durch KI-Systeme zur Erstellung von Texten, Analysen und Bildern. 3.1. Text- und Bildverarbeitung Sämtliche Texte (Prompts) und Medien (Bilder), die Sie an den Chatbot senden, werden an unsere Server weitergeleitet und von dort an spezialisierte KI-Drittanbieter zur Verarbeitung übermittelt. Verarbeitete Daten: Inhaltliche Eingaben (Prompts). Hochgeladene Bilddateien (Input-Images). Kontextinformationen aus dem Chatverlauf (um sinnvolle Antworten zu generieren). Rechtsgrundlage: Art. 6 Abs. 1 lit. b DSGVO (Vertragserfüllung). 3.2. Eingesetzte KI-Dienste und Drittanbieter Wir nutzen verschiedene spezialisierte Anbieter, um die Funktionalität bereitzustellen. Ihre Daten werden an diese Dienstleister weitergegeben: LLM-Provider (z.B. OpenAI, Anthropic, Google): Zur Textanalyse und Beratung. Image-Generation-Provider (z.B. Midjourney, Seedream, Flux): Zur Erstellung und Bearbeitung von Bildern. Hosting & Infrastruktur (z.B. AWS, Google Cloud): Zur sicheren Speicherung und Verarbeitung der Daten. Wir haben mit diesen Anbietern Auftragsverarbeitungsverträge (AVV) gemäß Art. 28 DSGVO geschlossen, um die Sicherheit Ihrer Daten zu gewährleisten. 4. Verknüpfung mit Social Media Accounts Sofern Sie den Brand Agent explizit anweisen, sich mit Ihren Social Media Profilen (z. B. LinkedIn, Instagram, Facebook) zu verbinden, verarbeiten wir Zugangsdaten. Art der Daten: Autorisierungs-Tokens (wir speichern keine Klartext-Passwörter). Profil-IDs und öffentliche Profildaten. Analysedaten Ihrer Posts (Likes, Kommentare, Reichweite), sofern für die Beratung notwendig. Zweck: Automatisierte Veröffentlichung von Inhalten (auf Ihren Befehl) und Analyse zur Marketingberatung. Rechtsgrundlage: Art. 6 Abs. 1 lit. a DSGVO (Ihre Einwilligung durch den Verbindungsprozess) sowie Art. 6 Abs. 1 lit. b DSGVO (Vertragserfüllung). 5. Datenübermittlung in Drittländer (USA) Viele unserer Technologiepartner (WhatsApp/Meta, OpenAI, Cloud-Provider) haben ihren Sitz in den USA. Die Übermittlung Ihrer Daten in die USA stützt sich auf: Das EU-US Data Privacy Framework (DPF), sofern der Anbieter zertifiziert ist. Standardvertragsklauseln (SCCs) der EU-Kommission, die wir mit den Anbietern abgeschlossen haben, um ein angemessenes Datenschutzniveau zu garantieren. Mit der Nutzung des Dienstes willigen Sie gemäß Art. 49 Abs. 1 lit. a DSGVO ausdrücklich in die Übermittlung ein, da diese für die Erbringung der KI-Leistung technisch zwingend erforderlich ist. 6. Speicherdauer Wir speichern Ihre personenbezogenen Daten nur so lange, wie es für die Erreichung der Zwecke erforderlich ist oder wie es gesetzliche Aufbewahrungsfristen (z. B. steuerrechtlich 10 Jahre für Rechnungsdaten) vorsehen. Chatverläufe: Werden gespeichert, um den Kontext für zukünftige Konversationen zu erhalten, bis Sie deren Löschung verlangen oder den Dienst kündigen. Generierte Bilder: Werden in unserer Datenbank gespeichert, damit Sie diese erneut abrufen können. 7. Ihre Rechte als Nutzer Sie haben jederzeit das Recht: Gemäß Art. 15 DSGVO Auskunft über Ihre von uns verarbeiteten Daten zu verlangen. Gemäß Art. 17 DSGVO die Löschung Ihrer bei uns gespeicherten Daten zu fordern (sofern keine gesetzliche Aufbewahrungspflicht besteht). Gemäß Art. 16 DSGVO die Berichtigung unrichtiger Daten zu verlangen. Gemäß Art. 7 Abs. 3 DSGVO Ihre erteilte Einwilligung zu widerrufen (z. B. Trennung der Social Media Verbindung). Um diese Rechte wahrzunehmen, genügt eine Nachricht im WhatsApp-Chat (z. B. „Daten löschen“) oder eine E-Mail an privacy@framen.com. 8. Datensicherheit Wir setzen technische und organisatorische Sicherheitsmaßnahmen ein, um Ihre Daten gegen Manipulation, Verlust, Zerstörung und gegen den Zugriff unberechtigter Dritter zu schützen. Beachten Sie jedoch, dass die Kommunikation über WhatsApp der Ende-zu-Ende-Verschlüsselung von WhatsApp unterliegt, wir jedoch keinen Zugriff auf die Sicherheitsarchitektur auf dem Endgerät des Nutzers 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die Nutzung des „FRAMEN Brand Agent“\r\n\n1. Allgemeine Hinweise und Verantwortlicher\r\n\nDiese Datenschutzerklärung klärt Sie über die Art, den Umfang und Zweck der Verarbeitung von personenbezogenen Daten (nachfolgend kurz „Daten“) innerhalb unseres via WhatsApp angebotenen Dienstes „FRAMEN Brand Agent“ auf.\r\n\nVerantwortlicher im Sinne der Datenschutz-Grundverordnung (DSGVO):\r\n\nFRAMEN GmbH, Axel-Springer-Straße 65, 10888 Berlin, Deutschland\r\nE-Mail: privacy@framen.com \r\n\n2. Nutzung über WhatsApp\r\n\nDa unser Dienst über die Plattform WhatsApp (Meta Platforms Ireland Ltd.) bereitgestellt wird, gelten zusätzlich die Datenschutzbestimmungen von WhatsApp. Wir haben keinen Einfluss darauf, welche Daten WhatsApp selbst erhebt.\r\n\nDaten, die wir von WhatsApp erhalten: Wenn Sie uns über WhatsApp kontaktieren, erhalten wir Zugriff auf:\r\n\nIhre Telefonnummer (WhatsApp-ID).\r\nIhren bei WhatsApp hinterlegten Nutzernamen.\r\nInhalte Ihrer Nachrichten (Text, Bilder, Dokumente), die Sie an den Brand Agent senden.\r\nMetadaten der Kommunikation (Zeitpunkt, Empfangsbestätigung).\r\n\nRechtsgrundlage: Art. 6 Abs. 1 lit. b DSGVO (Vertragserfüllung und vorvertragliche Anfragen).\r\n\n3. Verarbeitung durch Künstliche Intelligenz (KI)\r\n\nDer Kern unseres Dienstes besteht in der Verarbeitung Ihrer Eingaben durch KI-Systeme zur Erstellung von Texten, Analysen und Bildern.\r\n\n3.1. Text- und Bildverarbeitung\r\n\nSämtliche Texte (Prompts) und Medien (Bilder), die Sie an den Chatbot senden, werden an unsere Server weitergeleitet und von dort an spezialisierte KI-Drittanbieter zur Verarbeitung übermittelt.\r\n\nVerarbeitete Daten:\r\nInhaltliche Eingaben (Prompts).\r\nHochgeladene Bilddateien (Input-Images).\r\nKontextinformationen aus dem Chatverlauf (um sinnvolle Antworten zu generieren).\n\r\nRechtsgrundlage: Art. 6 Abs. 1 lit. b DSGVO (Vertragserfüllung).\r\n\n3.2. Eingesetzte KI-Dienste und Drittanbieter\r\n\nWir nutzen verschiedene spezialisierte Anbieter, um die Funktionalität bereitzustellen. Ihre Daten werden an diese Dienstleister weitergegeben:\r\n\nLLM-Provider (z.B. OpenAI, Anthropic, Google): Zur Textanalyse und Beratung.\r\nImage-Generation-Provider (z.B. Midjourney, Seedream, Flux): Zur Erstellung und Bearbeitung von Bildern.\r\nHosting & Infrastruktur (z.B. AWS, Google Cloud): Zur sicheren Speicherung und Verarbeitung der Daten.\r\n\nWir haben mit diesen Anbietern Auftragsverarbeitungsverträge (AVV) gemäß Art. 28 DSGVO geschlossen, um die Sicherheit Ihrer Daten zu gewährleisten.\r\n\n4. Verknüpfung mit Social Media Accounts\r\n\nSofern Sie den Brand Agent explizit anweisen, sich mit Ihren Social Media Profilen (z. B. LinkedIn, Instagram, Facebook) zu verbinden, verarbeiten wir Zugangsdaten.\r\n\nArt der Daten:\r\n\nAutorisierungs-Tokens (wir speichern keine Klartext-Passwörter).\r\nProfil-IDs und öffentliche Profildaten.\r\nAnalysedaten Ihrer Posts (Likes, Kommentare, Reichweite), sofern für die Beratung notwendig.\r\n\nZweck: Automatisierte Veröffentlichung von Inhalten (auf Ihren Befehl) und Analyse zur Marketingberatung. Rechtsgrundlage: Art. 6 Abs. 1 lit. a DSGVO (Ihre Einwilligung durch den Verbindungsprozess) sowie Art. 6 Abs. 1 lit. b DSGVO (Vertragserfüllung).\r\n\n5. Datenübermittlung in Drittländer (USA)\r\n\nViele unserer Technologiepartner (WhatsApp/Meta, OpenAI, Cloud-Provider) haben ihren Sitz in den USA. Die Übermittlung Ihrer Daten in die USA stützt sich auf:\r\n\nDas EU-US Data Privacy Framework (DPF), sofern der Anbieter zertifiziert ist.\r\nStandardvertragsklauseln (SCCs) der EU-Kommission, die wir mit den Anbietern abgeschlossen haben, um ein angemessenes Datenschutzniveau zu garantieren.\n\r\nMit der Nutzung des Dienstes willigen Sie gemäß Art. 49 Abs. 1 lit. a DSGVO ausdrücklich in die Übermittlung ein, da diese für die Erbringung der KI-Leistung technisch zwingend erforderlich ist.\r\n\n6. Speicherdauer\r\n\nWir speichern Ihre personenbezogenen Daten nur so lange, wie es für die Erreichung der Zwecke erforderlich ist oder wie es gesetzliche Aufbewahrungsfristen (z. B. steuerrechtlich 10 Jahre für Rechnungsdaten) vorsehen.\r\n\nChatverläufe: Werden gespeichert, um den Kontext für zukünftige Konversationen zu erhalten, bis Sie deren Löschung verlangen oder den Dienst kündigen.\r\nGenerierte Bilder: Werden in unserer Datenbank gespeichert, damit Sie diese erneut abrufen können.\r\n\n7. Ihre Rechte als Nutzer\r\n\nSie haben jederzeit das Recht:\r\n\nGemäß Art. 15 DSGVO Auskunft über Ihre von uns verarbeiteten Daten zu verlangen.\r\nGemäß Art. 17 DSGVO die Löschung Ihrer bei uns gespeicherten Daten zu fordern (sofern keine gesetzliche Aufbewahrungspflicht besteht).\r\nGemäß Art. 16 DSGVO die Berichtigung unrichtiger Daten zu verlangen.\r\nGemäß Art. 7 Abs. 3 DSGVO Ihre erteilte Einwilligung zu widerrufen (z. B. Trennung der Social Media Verbindung).\r\n\nUm diese Rechte wahrzunehmen, genügt eine Nachricht im WhatsApp-Chat (z. B. „Daten löschen“) oder eine E-Mail an privacy@framen.com.\r\n\n8. Datensicherheit\r\n\nWir setzen technische und organisatorische Sicherheitsmaßnahmen ein, um Ihre Daten gegen Manipulation, Verlust, Zerstörung und gegen den Zugriff unberechtigter Dritter zu schützen. Beachten Sie jedoch, dass die Kommunikation über WhatsApp der Ende-zu-Ende-Verschlüsselung von WhatsApp unterliegt, wir jedoch keinen Zugriff auf die Sicherheitsarchitektur auf dem Endgerät des Nutzers 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für die Nutzung des „FRAMEN Brand Agent“ 1. Allgemeine Hinweise und Verantwortlicher Diese Datenschutzerklärung klärt Sie über die Art, den Umfang und Zweck der Verarbeitung von personenbezogenen Daten (nachfolgend kurz „Daten“) innerhalb unseres via WhatsApp angebotenen Dienstes „FRAMEN Brand Agent“ auf. Verantwortlicher im Sinne der Datenschutz-Grundverordnung (DSGVO): FRAMEN GmbH, Axel-Springer-Straße 65, 10888 Berlin, Deutschland E-Mail: privacy@framen.com 2. Nutzung über WhatsApp Da unser Dienst über die Plattform WhatsApp (Meta Platforms Ireland Ltd.) bereitgestellt wird, gelten zusätzlich die Datenschutzbestimmungen von WhatsApp. Wir haben keinen Einfluss darauf, welche Daten WhatsApp selbst erhebt. Daten, die wir von WhatsApp erhalten: Wenn Sie uns über WhatsApp kontaktieren, erhalten wir Zugriff auf: Ihre Telefonnummer (WhatsApp-ID). Ihren bei WhatsApp hinterlegten Nutzernamen. Inhalte Ihrer Nachrichten (Text, Bilder, Dokumente), die Sie an den Brand Agent senden. Metadaten der Kommunikation (Zeitpunkt, Empfangsbestätigung). Rechtsgrundlage: Art. 6 Abs. 1 lit. b DSGVO (Vertragserfüllung und vorvertragliche Anfragen). 3. Verarbeitung durch Künstliche Intelligenz (KI) Der Kern unseres Dienstes besteht in der Verarbeitung Ihrer Eingaben durch KI-Systeme zur Erstellung von Texten, Analysen und Bildern. 3.1. Text- und Bildverarbeitung Sämtliche Texte (Prompts) und Medien (Bilder), die Sie an den Chatbot senden, werden an unsere Server weitergeleitet und von dort an spezialisierte KI-Drittanbieter zur Verarbeitung übermittelt. Verarbeitete Daten: Inhaltliche Eingaben (Prompts). Hochgeladene Bilddateien (Input-Images). Kontextinformationen aus dem Chatverlauf (um sinnvolle Antworten zu generieren). Rechtsgrundlage: Art. 6 Abs. 1 lit. b DSGVO (Vertragserfüllung). 3.2. Eingesetzte KI-Dienste und Drittanbieter Wir nutzen verschiedene spezialisierte Anbieter, um die Funktionalität bereitzustellen. Ihre Daten werden an diese Dienstleister weitergegeben: LLM-Provider (z.B. OpenAI, Anthropic, Google): Zur Textanalyse und Beratung. Image-Generation-Provider (z.B. Midjourney, Seedream, Flux): Zur Erstellung und Bearbeitung von Bildern. Hosting & Infrastruktur (z.B. AWS, Google Cloud): Zur sicheren Speicherung und Verarbeitung der Daten. Wir haben mit diesen Anbietern Auftragsverarbeitungsverträge (AVV) gemäß Art. 28 DSGVO geschlossen, um die Sicherheit Ihrer Daten zu gewährleisten. 4. Verknüpfung mit Social Media Accounts Sofern Sie den Brand Agent explizit anweisen, sich mit Ihren Social Media Profilen (z. B. LinkedIn, Instagram, Facebook) zu verbinden, verarbeiten wir Zugangsdaten. Art der Daten: Autorisierungs-Tokens (wir speichern keine Klartext-Passwörter). Profil-IDs und öffentliche Profildaten. Analysedaten Ihrer Posts (Likes, Kommentare, Reichweite), sofern für die Beratung notwendig. Zweck: Automatisierte Veröffentlichung von Inhalten (auf Ihren Befehl) und Analyse zur Marketingberatung. Rechtsgrundlage: Art. 6 Abs. 1 lit. a DSGVO (Ihre Einwilligung durch den Verbindungsprozess) sowie Art. 6 Abs. 1 lit. b DSGVO (Vertragserfüllung). 5. Datenübermittlung in Drittländer (USA) Viele unserer Technologiepartner (WhatsApp/Meta, OpenAI, Cloud-Provider) haben ihren Sitz in den USA. Die Übermittlung Ihrer Daten in die USA stützt sich auf: Das EU-US Data Privacy Framework (DPF), sofern der Anbieter zertifiziert ist. Standardvertragsklauseln (SCCs) der EU-Kommission, die wir mit den Anbietern abgeschlossen haben, um ein angemessenes Datenschutzniveau zu garantieren. Mit der Nutzung des Dienstes willigen Sie gemäß Art. 49 Abs. 1 lit. a DSGVO ausdrücklich in die Übermittlung ein, da diese für die Erbringung der KI-Leistung technisch zwingend erforderlich ist. 6. Speicherdauer Wir speichern Ihre personenbezogenen Daten nur so lange, wie es für die Erreichung der Zwecke erforderlich ist oder wie es gesetzliche Aufbewahrungsfristen (z. B. steuerrechtlich 10 Jahre für Rechnungsdaten) vorsehen. Chatverläufe: Werden gespeichert, um den Kontext für zukünftige Konversationen zu erhalten, bis Sie deren Löschung verlangen oder den Dienst kündigen. Generierte Bilder: Werden in unserer Datenbank gespeichert, damit Sie diese erneut abrufen können. 7. Ihre Rechte als Nutzer Sie haben jederzeit das Recht: Gemäß Art. 15 DSGVO Auskunft über Ihre von uns verarbeiteten Daten zu verlangen. Gemäß Art. 17 DSGVO die Löschung Ihrer bei uns gespeicherten Daten zu fordern (sofern keine gesetzliche Aufbewahrungspflicht besteht). Gemäß Art. 16 DSGVO die Berichtigung unrichtiger Daten zu verlangen. Gemäß Art. 7 Abs. 3 DSGVO Ihre erteilte Einwilligung zu widerrufen (z. B. Trennung der Social Media Verbindung). Um diese Rechte wahrzunehmen, genügt eine Nachricht im WhatsApp-Chat (z. B. „Daten löschen“) oder eine E-Mail an privacy@framen.com. 8. Datensicherheit Wir setzen technische und organisatorische Sicherheitsmaßnahmen ein, um Ihre Daten gegen Manipulation, Verlust, Zerstörung und gegen den Zugriff unberechtigter Dritter zu schützen. Beachten Sie jedoch, dass die Kommunikation über WhatsApp der Ende-zu-Ende-Verschlüsselung von WhatsApp unterliegt, wir jedoch keinen Zugriff auf die Sicherheitsarchitektur auf dem Endgerät des Nutzers 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die Nutzung des „FRAMEN Brand Agent“\r\n\n1. Allgemeine Hinweise und Verantwortlicher\r\n\nDiese Datenschutzerklärung klärt Sie über die Art, den Umfang und Zweck der Verarbeitung von personenbezogenen Daten (nachfolgend kurz „Daten“) innerhalb unseres via WhatsApp angebotenen Dienstes „FRAMEN Brand Agent“ auf.\r\n\nVerantwortlicher im Sinne der Datenschutz-Grundverordnung (DSGVO):\r\n\nFRAMEN GmbH, Axel-Springer-Straße 65, 10888 Berlin, Deutschland\r\nE-Mail: privacy@framen.com \r\n\n2. Nutzung über WhatsApp\r\n\nDa unser Dienst über die Plattform WhatsApp (Meta Platforms Ireland Ltd.) bereitgestellt wird, gelten zusätzlich die Datenschutzbestimmungen von WhatsApp. Wir haben keinen Einfluss darauf, welche Daten WhatsApp selbst erhebt.\r\n\nDaten, die wir von WhatsApp erhalten: Wenn Sie uns über WhatsApp kontaktieren, erhalten wir Zugriff auf:\r\n\nIhre Telefonnummer (WhatsApp-ID).\r\nIhren bei WhatsApp hinterlegten Nutzernamen.\r\nInhalte Ihrer Nachrichten (Text, Bilder, Dokumente), die Sie an den Brand Agent senden.\r\nMetadaten der Kommunikation (Zeitpunkt, Empfangsbestätigung).\r\n\nRechtsgrundlage: Art. 6 Abs. 1 lit. b DSGVO (Vertragserfüllung und vorvertragliche Anfragen).\r\n\n3. Verarbeitung durch Künstliche Intelligenz (KI)\r\n\nDer Kern unseres Dienstes besteht in der Verarbeitung Ihrer Eingaben durch KI-Systeme zur Erstellung von Texten, Analysen und Bildern.\r\n\n3.1. Text- und Bildverarbeitung\r\n\nSämtliche Texte (Prompts) und Medien (Bilder), die Sie an den Chatbot senden, werden an unsere Server weitergeleitet und von dort an spezialisierte KI-Drittanbieter zur Verarbeitung übermittelt.\r\n\nVerarbeitete Daten:\r\nInhaltliche Eingaben (Prompts).\r\nHochgeladene Bilddateien (Input-Images).\r\nKontextinformationen aus dem Chatverlauf (um sinnvolle Antworten zu generieren).\n\r\nRechtsgrundlage: Art. 6 Abs. 1 lit. b DSGVO (Vertragserfüllung).\r\n\n3.2. Eingesetzte KI-Dienste und Drittanbieter\r\n\nWir nutzen verschiedene spezialisierte Anbieter, um die Funktionalität bereitzustellen. Ihre Daten werden an diese Dienstleister weitergegeben:\r\n\nLLM-Provider (z.B. OpenAI, Anthropic, Google): Zur Textanalyse und Beratung.\r\nImage-Generation-Provider (z.B. Midjourney, Seedream, Flux): Zur Erstellung und Bearbeitung von Bildern.\r\nHosting & Infrastruktur (z.B. AWS, Google Cloud): Zur sicheren Speicherung und Verarbeitung der Daten.\r\n\nWir haben mit diesen Anbietern Auftragsverarbeitungsverträge (AVV) gemäß Art. 28 DSGVO geschlossen, um die Sicherheit Ihrer Daten zu gewährleisten.\r\n\n4. Verknüpfung mit Social Media Accounts\r\n\nSofern Sie den Brand Agent explizit anweisen, sich mit Ihren Social Media Profilen (z. B. LinkedIn, Instagram, Facebook) zu verbinden, verarbeiten wir Zugangsdaten.\r\n\nArt der Daten:\r\n\nAutorisierungs-Tokens (wir speichern keine Klartext-Passwörter).\r\nProfil-IDs und öffentliche Profildaten.\r\nAnalysedaten Ihrer Posts (Likes, Kommentare, Reichweite), sofern für die Beratung notwendig.\r\n\nZweck: Automatisierte Veröffentlichung von Inhalten (auf Ihren Befehl) und Analyse zur Marketingberatung. Rechtsgrundlage: Art. 6 Abs. 1 lit. a DSGVO (Ihre Einwilligung durch den Verbindungsprozess) sowie Art. 6 Abs. 1 lit. b DSGVO (Vertragserfüllung).\r\n\n5. Datenübermittlung in Drittländer (USA)\r\n\nViele unserer Technologiepartner (WhatsApp/Meta, OpenAI, Cloud-Provider) haben ihren Sitz in den USA. Die Übermittlung Ihrer Daten in die USA stützt sich auf:\r\n\nDas EU-US Data Privacy Framework (DPF), sofern der Anbieter zertifiziert ist.\r\nStandardvertragsklauseln (SCCs) der EU-Kommission, die wir mit den Anbietern abgeschlossen haben, um ein angemessenes Datenschutzniveau zu garantieren.\n\r\nMit der Nutzung des Dienstes willigen Sie gemäß Art. 49 Abs. 1 lit. a DSGVO ausdrücklich in die Übermittlung ein, da diese für die Erbringung der KI-Leistung technisch zwingend erforderlich ist.\r\n\n6. Speicherdauer\r\n\nWir speichern Ihre personenbezogenen Daten nur so lange, wie es für die Erreichung der Zwecke erforderlich ist oder wie es gesetzliche Aufbewahrungsfristen (z. B. steuerrechtlich 10 Jahre für Rechnungsdaten) vorsehen.\r\n\nChatverläufe: Werden gespeichert, um den Kontext für zukünftige Konversationen zu erhalten, bis Sie deren Löschung verlangen oder den Dienst kündigen.\r\nGenerierte Bilder: Werden in unserer Datenbank gespeichert, damit Sie diese erneut abrufen können.\r\n\n7. Ihre Rechte als Nutzer\r\n\nSie haben jederzeit das Recht:\r\n\nGemäß Art. 15 DSGVO Auskunft über Ihre von uns verarbeiteten Daten zu verlangen.\r\nGemäß Art. 17 DSGVO die Löschung Ihrer bei uns gespeicherten Daten zu fordern (sofern keine gesetzliche Aufbewahrungspflicht besteht).\r\nGemäß Art. 16 DSGVO die Berichtigung unrichtiger Daten zu verlangen.\r\nGemäß Art. 7 Abs. 3 DSGVO Ihre erteilte Einwilligung zu widerrufen (z. B. Trennung der Social Media Verbindung).\r\n\nUm diese Rechte wahrzunehmen, genügt eine Nachricht im WhatsApp-Chat (z. B. „Daten löschen“) oder eine E-Mail an privacy@framen.com.\r\n\n8. Datensicherheit\r\n\nWir setzen technische und organisatorische Sicherheitsmaßnahmen ein, um Ihre Daten gegen Manipulation, Verlust, Zerstörung und gegen den Zugriff unberechtigter Dritter zu schützen. Beachten Sie jedoch, dass die Kommunikation über WhatsApp der Ende-zu-Ende-Verschlüsselung von WhatsApp unterliegt, wir jedoch keinen Zugriff auf die Sicherheitsarchitektur auf dem Endgerät des Nutzers 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für die Nutzung des „FRAMEN Brand Agent“ 1. Allgemeine Hinweise und Verantwortlicher Diese Datenschutzerklärung klärt Sie über die Art, den Umfang und Zweck der Verarbeitung von personenbezogenen Daten (nachfolgend kurz „Daten“) innerhalb unseres via WhatsApp angebotenen Dienstes „FRAMEN Brand Agent“ auf. Verantwortlicher im Sinne der Datenschutz-Grundverordnung (DSGVO): FRAMEN GmbH, Axel-Springer-Straße 65, 10888 Berlin, Deutschland E-Mail: privacy@framen.com 2. Nutzung über WhatsApp Da unser Dienst über die Plattform WhatsApp (Meta Platforms Ireland Ltd.) bereitgestellt wird, gelten zusätzlich die Datenschutzbestimmungen von WhatsApp. Wir haben keinen Einfluss darauf, welche Daten WhatsApp selbst erhebt. Daten, die wir von WhatsApp erhalten: Wenn Sie uns über WhatsApp kontaktieren, erhalten wir Zugriff auf: Ihre Telefonnummer (WhatsApp-ID). Ihren bei WhatsApp hinterlegten Nutzernamen. Inhalte Ihrer Nachrichten (Text, Bilder, Dokumente), die Sie an den Brand Agent senden. Metadaten der Kommunikation (Zeitpunkt, Empfangsbestätigung). Rechtsgrundlage: Art. 6 Abs. 1 lit. b DSGVO (Vertragserfüllung und vorvertragliche Anfragen). 3. Verarbeitung durch Künstliche Intelligenz (KI) Der Kern unseres Dienstes besteht in der Verarbeitung Ihrer Eingaben durch KI-Systeme zur Erstellung von Texten, Analysen und Bildern. 3.1. Text- und Bildverarbeitung Sämtliche Texte (Prompts) und Medien (Bilder), die Sie an den Chatbot senden, werden an unsere Server weitergeleitet und von dort an spezialisierte KI-Drittanbieter zur Verarbeitung übermittelt. Verarbeitete Daten: Inhaltliche Eingaben (Prompts). Hochgeladene Bilddateien (Input-Images). Kontextinformationen aus dem Chatverlauf (um sinnvolle Antworten zu generieren). Rechtsgrundlage: Art. 6 Abs. 1 lit. b DSGVO (Vertragserfüllung). 3.2. Eingesetzte KI-Dienste und Drittanbieter Wir nutzen verschiedene spezialisierte Anbieter, um die Funktionalität bereitzustellen. Ihre Daten werden an diese Dienstleister weitergegeben: LLM-Provider (z.B. OpenAI, Anthropic, Google): Zur Textanalyse und Beratung. Image-Generation-Provider (z.B. Midjourney, Seedream, Flux): Zur Erstellung und Bearbeitung von Bildern. Hosting & Infrastruktur (z.B. AWS, Google Cloud): Zur sicheren Speicherung und Verarbeitung der Daten. Wir haben mit diesen Anbietern Auftragsverarbeitungsverträge (AVV) gemäß Art. 28 DSGVO geschlossen, um die Sicherheit Ihrer Daten zu gewährleisten. 4. Verknüpfung mit Social Media Accounts Sofern Sie den Brand Agent explizit anweisen, sich mit Ihren Social Media Profilen (z. B. LinkedIn, Instagram, Facebook) zu verbinden, verarbeiten wir Zugangsdaten. Art der Daten: Autorisierungs-Tokens (wir speichern keine Klartext-Passwörter). Profil-IDs und öffentliche Profildaten. Analysedaten Ihrer Posts (Likes, Kommentare, Reichweite), sofern für die Beratung notwendig. Zweck: Automatisierte Veröffentlichung von Inhalten (auf Ihren Befehl) und Analyse zur Marketingberatung. Rechtsgrundlage: Art. 6 Abs. 1 lit. a DSGVO (Ihre Einwilligung durch den Verbindungsprozess) sowie Art. 6 Abs. 1 lit. b DSGVO (Vertragserfüllung). 5. Datenübermittlung in Drittländer (USA) Viele unserer Technologiepartner (WhatsApp/Meta, OpenAI, Cloud-Provider) haben ihren Sitz in den USA. Die Übermittlung Ihrer Daten in die USA stützt sich auf: Das EU-US Data Privacy Framework (DPF), sofern der Anbieter zertifiziert ist. Standardvertragsklauseln (SCCs) der EU-Kommission, die wir mit den Anbietern abgeschlossen haben, um ein angemessenes Datenschutzniveau zu garantieren. Mit der Nutzung des Dienstes willigen Sie gemäß Art. 49 Abs. 1 lit. a DSGVO ausdrücklich in die Übermittlung ein, da diese für die Erbringung der KI-Leistung technisch zwingend erforderlich ist. 6. Speicherdauer Wir speichern Ihre personenbezogenen Daten nur so lange, wie es für die Erreichung der Zwecke erforderlich ist oder wie es gesetzliche Aufbewahrungsfristen (z. B. steuerrechtlich 10 Jahre für Rechnungsdaten) vorsehen. Chatverläufe: Werden gespeichert, um den Kontext für zukünftige Konversationen zu erhalten, bis Sie deren Löschung verlangen oder den Dienst kündigen. Generierte Bilder: Werden in unserer Datenbank gespeichert, damit Sie diese erneut abrufen können. 7. Ihre Rechte als Nutzer Sie haben jederzeit das Recht: Gemäß Art. 15 DSGVO Auskunft über Ihre von uns verarbeiteten Daten zu verlangen. Gemäß Art. 17 DSGVO die Löschung Ihrer bei uns gespeicherten Daten zu fordern (sofern keine gesetzliche Aufbewahrungspflicht besteht). Gemäß Art. 16 DSGVO die Berichtigung unrichtiger Daten zu verlangen. Gemäß Art. 7 Abs. 3 DSGVO Ihre erteilte Einwilligung zu widerrufen (z. B. Trennung der Social Media Verbindung). Um diese Rechte wahrzunehmen, genügt eine Nachricht im WhatsApp-Chat (z. B. „Daten löschen“) oder eine E-Mail an privacy@framen.com. 8. Datensicherheit Wir setzen technische und organisatorische Sicherheitsmaßnahmen ein, um Ihre Daten gegen Manipulation, Verlust, Zerstörung und gegen den Zugriff unberechtigter Dritter zu schützen. Beachten Sie jedoch, dass die Kommunikation über WhatsApp der Ende-zu-Ende-Verschlüsselung von WhatsApp unterliegt, wir jedoch keinen Zugriff auf die Sicherheitsarchitektur auf dem Endgerät des Nutzers 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die Nutzung des „FRAMEN Brand Agent“\r\n\n1. Allgemeine Hinweise und Verantwortlicher\r\n\nDiese Datenschutzerklärung klärt Sie über die Art, den Umfang und Zweck der Verarbeitung von personenbezogenen Daten (nachfolgend kurz „Daten“) innerhalb unseres via WhatsApp angebotenen Dienstes „FRAMEN Brand Agent“ auf.\r\n\nVerantwortlicher im Sinne der Datenschutz-Grundverordnung (DSGVO):\r\n\nFRAMEN GmbH, Axel-Springer-Straße 65, 10888 Berlin, Deutschland\r\nE-Mail: privacy@framen.com \r\n\n2. Nutzung über WhatsApp\r\n\nDa unser Dienst über die Plattform WhatsApp (Meta Platforms Ireland Ltd.) bereitgestellt wird, gelten zusätzlich die Datenschutzbestimmungen von WhatsApp. Wir haben keinen Einfluss darauf, welche Daten WhatsApp selbst erhebt.\r\n\nDaten, die wir von WhatsApp erhalten: Wenn Sie uns über WhatsApp kontaktieren, erhalten wir Zugriff auf:\r\n\nIhre Telefonnummer (WhatsApp-ID).\r\nIhren bei WhatsApp hinterlegten Nutzernamen.\r\nInhalte Ihrer Nachrichten (Text, Bilder, Dokumente), die Sie an den Brand Agent senden.\r\nMetadaten der Kommunikation (Zeitpunkt, Empfangsbestätigung).\r\n\nRechtsgrundlage: Art. 6 Abs. 1 lit. b DSGVO (Vertragserfüllung und vorvertragliche Anfragen).\r\n\n3. Verarbeitung durch Künstliche Intelligenz (KI)\r\n\nDer Kern unseres Dienstes besteht in der Verarbeitung Ihrer Eingaben durch KI-Systeme zur Erstellung von Texten, Analysen und Bildern.\r\n\n3.1. Text- und Bildverarbeitung\r\n\nSämtliche Texte (Prompts) und Medien (Bilder), die Sie an den Chatbot senden, werden an unsere Server weitergeleitet und von dort an spezialisierte KI-Drittanbieter zur Verarbeitung übermittelt.\r\n\nVerarbeitete Daten:\r\nInhaltliche Eingaben (Prompts).\r\nHochgeladene Bilddateien (Input-Images).\r\nKontextinformationen aus dem Chatverlauf (um sinnvolle Antworten zu generieren).\n\r\nRechtsgrundlage: Art. 6 Abs. 1 lit. b DSGVO (Vertragserfüllung).\r\n\n3.2. Eingesetzte KI-Dienste und Drittanbieter\r\n\nWir nutzen verschiedene spezialisierte Anbieter, um die Funktionalität bereitzustellen. Ihre Daten werden an diese Dienstleister weitergegeben:\r\n\nLLM-Provider (z.B. OpenAI, Anthropic, Google): Zur Textanalyse und Beratung.\r\nImage-Generation-Provider (z.B. Midjourney, Seedream, Flux): Zur Erstellung und Bearbeitung von Bildern.\r\nHosting & Infrastruktur (z.B. AWS, Google Cloud): Zur sicheren Speicherung und Verarbeitung der Daten.\r\n\nWir haben mit diesen Anbietern Auftragsverarbeitungsverträge (AVV) gemäß Art. 28 DSGVO geschlossen, um die Sicherheit Ihrer Daten zu gewährleisten.\r\n\n4. Verknüpfung mit Social Media Accounts\r\n\nSofern Sie den Brand Agent explizit anweisen, sich mit Ihren Social Media Profilen (z. B. LinkedIn, Instagram, Facebook) zu verbinden, verarbeiten wir Zugangsdaten.\r\n\nArt der Daten:\r\n\nAutorisierungs-Tokens (wir speichern keine Klartext-Passwörter).\r\nProfil-IDs und öffentliche Profildaten.\r\nAnalysedaten Ihrer Posts (Likes, Kommentare, Reichweite), sofern für die Beratung notwendig.\r\n\nZweck: Automatisierte Veröffentlichung von Inhalten (auf Ihren Befehl) und Analyse zur Marketingberatung. Rechtsgrundlage: Art. 6 Abs. 1 lit. a DSGVO (Ihre Einwilligung durch den Verbindungsprozess) sowie Art. 6 Abs. 1 lit. b DSGVO (Vertragserfüllung).\r\n\n5. Datenübermittlung in Drittländer (USA)\r\n\nViele unserer Technologiepartner (WhatsApp/Meta, OpenAI, Cloud-Provider) haben ihren Sitz in den USA. Die Übermittlung Ihrer Daten in die USA stützt sich auf:\r\n\nDas EU-US Data Privacy Framework (DPF), sofern der Anbieter zertifiziert ist.\r\nStandardvertragsklauseln (SCCs) der EU-Kommission, die wir mit den Anbietern abgeschlossen haben, um ein angemessenes Datenschutzniveau zu garantieren.\n\r\nMit der Nutzung des Dienstes willigen Sie gemäß Art. 49 Abs. 1 lit. a DSGVO ausdrücklich in die Übermittlung ein, da diese für die Erbringung der KI-Leistung technisch zwingend erforderlich ist.\r\n\n6. Speicherdauer\r\n\nWir speichern Ihre personenbezogenen Daten nur so lange, wie es für die Erreichung der Zwecke erforderlich ist oder wie es gesetzliche Aufbewahrungsfristen (z. B. steuerrechtlich 10 Jahre für Rechnungsdaten) vorsehen.\r\n\nChatverläufe: Werden gespeichert, um den Kontext für zukünftige Konversationen zu erhalten, bis Sie deren Löschung verlangen oder den Dienst kündigen.\r\nGenerierte Bilder: Werden in unserer Datenbank gespeichert, damit Sie diese erneut abrufen können.\r\n\n7. Ihre Rechte als Nutzer\r\n\nSie haben jederzeit das Recht:\r\n\nGemäß Art. 15 DSGVO Auskunft über Ihre von uns verarbeiteten Daten zu verlangen.\r\nGemäß Art. 17 DSGVO die Löschung Ihrer bei uns gespeicherten Daten zu fordern (sofern keine gesetzliche Aufbewahrungspflicht besteht).\r\nGemäß Art. 16 DSGVO die Berichtigung unrichtiger Daten zu verlangen.\r\nGemäß Art. 7 Abs. 3 DSGVO Ihre erteilte Einwilligung zu widerrufen (z. B. Trennung der Social Media Verbindung).\r\n\nUm diese Rechte wahrzunehmen, genügt eine Nachricht im WhatsApp-Chat (z. B. „Daten löschen“) oder eine E-Mail an privacy@framen.com.\r\n\n8. Datensicherheit\r\n\nWir setzen technische und organisatorische Sicherheitsmaßnahmen ein, um Ihre Daten gegen Manipulation, Verlust, Zerstörung und gegen den Zugriff unberechtigter Dritter zu schützen. Beachten Sie jedoch, dass die Kommunikation über WhatsApp der Ende-zu-Ende-Verschlüsselung von WhatsApp unterliegt, wir jedoch keinen Zugriff auf die Sicherheitsarchitektur auf dem Endgerät des Nutzers 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